THE AUTUMN/WINTER '18 CAMPAIGN
Introducing our new Autumn/Winter ’18 campaign, celebrating all our favourite things about the Pringle lifestyle and our heart and home in Scotland.
The beautiful landscapes, as well as models Jamily Meurer & Henry Kitcher, were captured by photographer Harley Weir. This is third campaign Harley has shot for us, and once again it tells a beautiful and poetic story of Pringle life – celebrating all the iconic facets, patterns, knits and textures of our heritage.
Harley photographed on location on the site of Blackness Castle – a fifteenth-century fortress on the south shore of the Firth of Forth in Linlithgow, Scotland. The scenery, light and natural landscapes add an almost mysterious dimension to each image – as if captured in a faraway land.
Featuring product from our men’s and women’s Autumn/Winter ’18 collections, the campaign showcases the famous patterns, textures and stitches pioneered by Pringle and made famous over our 200 years of history. Jamily and Henry are styled by Francesca Burns in key seasonal pieces that represent our design philosophy: reinterpreting iconic knitwear for modern lives.
Argyle, Fair Isle and classic cashmere are highlights of the collection and campaign, inspired by our rich archives and long-time favourites of our customers. There is also a focus on our contemporary approach to ‘all-knit dressing’ as we present knitwear as timeless and versatile for all seasons.
Photography: Harley Weir
Art Direction: Chris Simmonds
Styling: Francesca Burns
Hair: Gary Gill
Make Up: Nami Yoshida
Production: Art Partner
Models: Jamily Meurer & Henry Kitcher