Pringle of Scotland commissioned Glasgow-based artist David Shrigley to produce an animated film. The 3-minute animation depicts the making of jumpers and cardigans over the past 195 year history of the Scottish brand.
Shrigley has used his artistic strategy of dead-pan wit and dark humour to narrate how jumpers are made today. His anarchic voice is ever present throughout the film as he draws the wonderful portray of an odd and insane fashion world.
“My film is about the heritage and workings of Pringle of Scotland. I have perhaps used some artistic license in depicting this, but I think it is nonetheless fairly accurate. I have enjoyed making artwork for a fashion label. The characters that I draw are now better dressed as a result. In fact I used to just draw naked characters. Now they have clothes. I think this is a good thing.”
Collaborating with David Shrigley Pringle of Scotland continues its efforts to promote and celebrate Scottish creativity.