Pringle of Scotland
Pringle of Scotland is the iconic brand founded in 1815 at the birthplace of the Scottish knitwear industry. From the beginning, technical innovation has led to the creation of knitwear as outerwear it became one of the first luxury knitwear manufacturers in the world, having expanded throughout Europe, the US and Asia during the 19th and 20th centuries.
Pringle has been knitting cashmere since the 1870s when it began as a luxury hosiery manufacturer. It was later credited with creating the intarsia design known today as the Pringle signature argyle pattern, which was immediately adopted by the Duke of Windsor and the fashionable set of the time. Pringle also took a sporty two-piece cardigan and sweater set from the golf course and retailored it to create the ‘twinset’, and a classic British style icon was born.
In March 2000, a new chapter began for the company when a brand vision and key strategies were put in place to take the business into the international luxury arena. As part of this strategy Clare Waight Keller was hired as Pringle’s first creative director. The womenswear collections are now shown at London Fashion Week and the menswear at Milan Fashion Week.
2010 marked Pringle’s 195th anniversary with the launch of the limited edition 195 Collaborations Collection. The Autumn / Winter 2010 campaign reunites the brand with Tilda Swinton and Ryan McGinley for a second season and also features Turner Prize winner Douglas Gordon.