Autumn / Winter 2011 Campaign

Pringle of Scotland reunites with acclaimed art photographer Walter Pfeiffer for a second season. Pfeiffer’s signature realistic style was perfect to be shot at the Glasgow School of Art, which was chosen due to its links with architecture, art and design. The school, founded in 1845, was designed by Charles Rennie MacKintosh who himself was a key figure in both the arts and crafts and art nouveau movements.

The brand is also re-united with Academy Award winner Tilda Swinton, alongside renowned Scottish contemporary visual artist Jim Lambie.

Jim Lambie is a graduate from the Glasgow School of Art, who lives and works in Glasgow. Shortlisted for a Turner prize in 2005 his work has been showcased through solo exhibitions around the world and he has previously represented Scotland at the Venice Biennale.

The collaboration strengthens our continued efforts to promote Scottish talent in the areas of visual arts, design and architecture.